The 1950's Look

- The perfect figure in the 1950s was about 5'8" 132lbs.
- Fifty years ago being curvy and voluptuous was greatly desired by North American women thanks to Marilyn
Monroe and Jayne Mansfield.
- By today's standards, Marilyn Monroe would be considered fat.
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Today's Look

- The average modern model is 5'10" 110lbs.
- The message media is feeding to consumers is "the thinner and prettier you are, the more accepted and admired
you will be by everyone."
- Twenty years ago, models weighed 8% less than the average women. Nowadays, they weigh 23% less.
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